Target knows that, for parents, Back to School is about more than just school supplies—it’s about setting their kids up for success.
So, instead of simply saying that Target believes in kids’ potential, we proved it—with To School & Beyond, the first ever totally kid-created campaign. We recruited kid writers, kid illustrators, kid directors, kid musicians, a kid animator, and even a kid stylist to bring this campaign to life.
From the concept and tagline all the way through production, I've come to think of this campaign as my own child. And in no way is that depressing.
