Expanding Hims & Hers beyond just hair loss and ED pills.
At Hims & Hers, I worked on a huge range of projects: I orchestrated the creative launch of the Hers brand and new company verticals, including Hims & Hers mental health and skincare. I spearheaded collaboration with cross-functional teams to create and produce OOH and digital advertising for Hims hair loss and sexual health products. I oversaw creative development for dozens of product launches in partnership with Target and Jennifer Lopez. And I wrote loads of copy that went almost everywhere—TV, landing pages, emails, Target end caps, packaging copy, you name it.
Did I get sick from eating too many Hers biotin gummies? Yes. But that’s a story for another day.
Hims & Hers skincare: launch
Hims Hair loss: Landing page
hims hair loss & ED: NYC New years station domination
