When we first saw the original illustrations on Espolón Tequila's label, we were inspired by their bold, adventurous—and skeletal—spirit. So, we did the only thing that made sense: write a bold, adventurous, and skeletal campaign. (In other words, a smattering of bone-related headlines.) Next thing I knew, my little bone lines that could were featured all over the U.S. And to that, I say cheers.
Team Espolón, bonin' around.
I also wrote the copy for the website. I may or may not have used the product for inspiration. What? I was working from home that night!
