Introducing Espolón Tequila, bone first.

When we first saw the original illustrations on Espolón Tequila's label, we were inspired by their bold, adventurous—and skeletal—spirit. So, we did the only thing that made sense: write a bold, adventurous, and skeletal campaign. (In other words, a smattering of bone-related headlines.) Next thing I knew, my little bone lines that could were featured all over the U.S. And to that, I say cheers. 

I also wrote the copy for the website. I may or may not have used the product for inspiration. What? I was working from home that night!