MINI Cooper in all its cheeky glory.
While at Butler, Shine, Stern & Partners, I got to work on a good amount of MINI Cooper. Here are my favorite things I wrote—mostly for the beefy, all-wheel drive, four-door MINI Countryman.
In Chicago:
In Reno:
In Seattle:
On St. Patrick's Day in Chicago:
In rainy Portland, we highlighted the difference between the convertible MINI Coupe and the waterproof MINI Roadster:
And in Dallas, we promoted the MINI Hardtop's 37 MPG at gas stations:
As part of MINI's NOT NORMAL campaign, we turned a MINI Cooper into a lamp post. This appeared in several locations nationally, including at SXSW.