EXPERIENCE
Kacey Coburn Enterprises, Inc.
Freelance Creative Director/Writer
March 2018 - Present
Creative direction and copywriting for Adobe, Amazon Prime Video, Brand New School, Division of Labor,
Eaze, Eleven Inc., Expa, FNDR, Glamsquad, Good Clean Love, Google, Hims & Hers,
Illumination Entertainment, Landscape Design Studio, LoveCrafts, Noom,
Register by Design, StubHub, SoFi, Shift.com, Tool of North America, 7 in 10 Alliance
Noom
Creative Director/Copywriter
October 2020 - January 2023
Led comprehensive verbal and visual rebrand in partnership with design agency partner, resulting in 46% higher conversion than benchmarks.
Worked cross-functionally to implement the new brand across every internal and external touchpoint.
Trained external agencies and our 4,000+ employees how to use the new system, with a focus on tone of voice.
Oversaw creative development and production for multiple global mid-funnel and direct TVC campaigns, converting 20% higher than benchmarks.
Scaled a small creative crew to a global marketing organization in under two years.
Cultivated a talented team of a dozen art directors and copywriters, guiding their TVC and social content ideas from concept to execution.
Hims & Hers
Freelance Creative Director/Copywriter
October 2019 - October 2020
Orchestrated creative launch of the Hers brand and new company verticals, including Hims & Hers mental health and skincare.
Spearheaded collaboration with cross-functional teams to create and produce OOH and digital advertising for Hims hair loss and sexual health products.
Oversaw creative development for dozens of new Hims & Hers products in partnership with Target and Jennifer Lopez.
StubHub
Freelance Creative Director/Copywriter
July 2019 - October 2019
Launched StubHub’s first US nationwide brand campaign in 5 years, delivering 35% above ROAS goals in first 6 weeks and driving 11x YoY brand investment.
International brand marketing tests in other key markets also exceeded goals.
Eleven Inc.
Freelance Creative Director/Copywriter
November 2018 - June 2019
Clients: SoFi, Getaround
As a freelancer, acquired the SoFi account for advertising agency Eleven, and acted as creative liaison between the two entities.
Directed creative on a global TVC campaign with 96 video assets and a $750m media budget.
SoFi
Freelance Associate Creative Director/Copywriter
March 2018 - November 2018
Oversaw creative development and production for multiple brand, mid-funnel and direct advertising campaigns.
Collaborated with and coached SoFi’s in-house creative team on concept ideation and production.
Deutsch LA
Senior Copywriter
November 2015 - March 2018
Concepted and produced national campaigns for Target, Uber and Trulia.
David & Goliath
Copywriter
August 2014 - November 2015
Concepted and produced national campaigns for Kia Motors and CA Lottery.
Butler, Shine, Stern and Partners
Copywriter
August 2011 - August 2014
Concepted and produced national campaigns for Benefit Cosmetics, MINI Cooper, Espolón Tequila, ZICO Coconut Water and El Pollo Loco.
Contributed to projects for Google, AARP, Mission Foods, Priceline,
YP (YellowPages), Hillshire Farm, Piperlime, US Bank, Greyhound,
Columbia, Sorel, Isis Mobile Wallet and Roku.
Isobar
Jr. Copywriter
December 2010-August 2011
Adidas, Malibu Black, Kohler, Sprite, Dolby, Chivas
Saatchi & Saatchi Stockholm
Creative Intern
April - June 2010
Toyota, Canal+, Verum
DDB Stockholm
Portfolio Development Student
April - June 2010
Skoda, McDonalds, Telia
DraftFCB Chicago
Creative Intern
January - March 2010
State Farm, Coors Lite, Kmart, A1
Y&R Chicago
Portfolio Development Student
January - March 2010
DraftFCB San Francisco
Assistant Account Executive
May - December 2008
Homewood Suites, MediaFLO (now defunct; RIP)
Jamba Juice
Team Member
January - April 2002
Teamwork, Pirate's Booty, getting fired
EDUCATION
Miami Ad School, Portfolio Program, 2010
Copywriting
UC Davis, Bachelor of Arts, 2007
English, Political Science
Universitat de Barcelona, 2005
"Hispanic Studies"
Terra Linda High School, 2003
Adidas snap pants
ACCOLADES
SF Addy - Best of Out of Home
SF Addy - Out of Home (Gold)
Ogilvy Award - Silver
Graphis - Gold
Creativity - Editor's Pick
CMYK Magazine - Featured in 100 Top New Creatives, Issue #48
Newcreatives.com - Featured as "Best of"
Wheel of Fortune - Third place, 3/27/08
PRESS
The New York Times
VOGUE
Forbes
Today Show
Time Out
Amy Poehler's Smart Girls
CNN
NBC
ABC