SoFi: Get Your Money Right

SoFi asked us to launch their tagline “Get Your Money Right” to millennials across the U.S. The task was to explain all of SoFi’s products while acknowledging what millennials are up against financially.

There was only one thing to do: channel all our classic millennial feelings of instability, frustration, anxiety, helplessness, disenchantment, anger, confusion, sadness, apathy, and paralyzing fear into a super fun and bright campaign! And yes, it does have some dark undertones, can you tell?

We ended up making 96 videos, 35 still images, 6 OOH boards, and a ton of social posts and gifs.