“The Marvelous Mrs. Maisel” has transported viewers from present day to 1958 New York City. And in December 2018, fans were able to become fully immersed in 1958 New York—because we reopened The Carnegie Deli as a pop-up replica restaurant in Lower Manhattan.
The star menu item? “The Maisel”: two slices of rye packed with world-famous Carnegie Deli pastrami, salami, coleslaw and secret sauce.
I wrote all copy associated with this experience, from the wild postings down to the cup copy. It was possibly my most fun project yet. And a successful one too—because it ended up getting over 3 billion impressions.
Vogue
Buzzfeed
Forbes
Eater
Time Out New York
