After we completed the Noom rebrand, one of our first goals was to create a new “house style” for testimonials that could work indefinitely—and in international Noom markets, too.
We came up with a framework that feels upbeat, distinct, magnetic and authentic—and, of course, brings to life Noom’s new design system and tone of voice.
We created 17 of these jazzy little spots, each featuring a real Noom user from the US, UK or Australia. They converted an average of 9.8% higher than the previous testimonials Noom was running.