The ways in which El Pollo Loco is “Crazy You Can Taste.”

El Pollo Loco is obsessed with making the best fire-grilled chicken and hand-prepared ingredients possible. They're also obsessed with making hundreds of :15 food spots. Luckily, we were able to concept and produce the below :30s—one of which features an overweight man in a giant shrimp suit. It’s brand building 101.

Director: Amit Mehta

Director: Aaron Ruell