A no-nonsense campaign that took Shift public.

Some people love buying brand new cars. And then there are the rest of us, who know that buying used is the only way to go—if you want a fair deal, that is. Shift.com needed a campaign to take them public, and with the amazing team at Register by Design, we created just that. During Covid. With Martin Starr. Suck it, Mr. Kowalski.