Some people love buying brand new cars. And then there are the rest of us, who know that buying used is the only way to go—if you want a fair deal, that is. Shift.com needed a campaign to take them public, and with the amazing team at Register by Design, we created just that. During Covid. With Martin Starr. Suck it, Mr. Kowalski.

AD: Rich North; CW: Brian Ahern