Working closely with design studio Gretel, we rebranded Noom—creating an entirely new design system and tone of voice. Credible, clear, distinct and robust, the system (called “Compass”) is anchored around Noom helping its users navigate healthier choices.
Check out the brand hub we created, which lays it all out.
We applied Compass to every Noom touchpoint imaginable. Externally, the rebrand came to life in the Noom app experience, website, TV spots, digital video content, organic social and all growth creative work. Internally, it was just as thorough—transforming Noom’s new 100,000-square-foot office, Google deck templates, Slack, Zoom, phone backgrounds, desktop backgrounds…shall I continue?
Our team trained more than 3,000 Noom employees in using Compass, including the coaching organization.
We created a bank of dozens of collages, which lived in the app, video content, organic social content and direct marketing collateral.
We got to stretch the system a bit and experiment in the safe harbors of organic social.
To get the organization excited about Compass, we applied it to Noom’s internal communications as well. The highlights include slack emojis…
That’s an egg yolk.
You had to be there.
Phone backgrounds…
And of course, Zoom backgrounds.
