Coca-Cola's ZICO Coconut Water is filled with loads of potassium and five electrolytes. In other words, it's filled with a whole lot of Oomph.
To fully convey the essence of Oomph—equal parts positivity, motivation and natural energy—we created the positive, motivational and energetic "Put Some Oomph In It" campaign.
"Whoa, am I feeling a sensation of inspiration?" you may be asking yourself. Well, let's just say you will be.
I also wrote the copy for ZICO.com, which proved to be an Oomphful experience:
