Creative Director + Copywriter
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MINI Cooper

While at Butler, Shine, Stern & Partners, I got to work on a good amount of MINI Cooper. Here are my favorite things I wrote—mostly for the beefy, all-wheel drive, four-door MINI Countryman.

In Chicago:

In Reno:

In Seattle:

On St. Patrick's Day in Chicago:

In rainy Portland, we highlighted the difference between the convertible MINI Coupe and the waterproof MINI Roadster:

And in Dallas, we promoted the MINI Hardtop's 37 MPG at gas stations:


As part of MINI's NOT NORMAL campaign, we turned a MINI Cooper into a lamp post. This appeared in several locations nationally, including at SXSW.

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